Thunderbird Case Series

Thunderbird’s collection of faculty-developed global business cases used for teaching, analysis, and discussion.

Quick Hits

Thunderbird faculty research and write cases based on complex, current global business situations.
Cases are used in Thunderbird degree programs and executive education and are also available to educators outside Thunderbird.
The Case Series has been ranked among the top 10 in the U.S. and top 20 globally for the reach and impact of case writing.
Thunderbird faculty have received recognition as case writers, bestselling authors, and case teachers.
Prize-winning Thunderbird cases include “Hola-Kola: The Capital Budgeting Decision.”

The Thunderbird Case Series is a collection of teaching cases developed by Thunderbird faculty.
Cases present real or realistic global management situations that require learners to analyze causes, decisions, trade-offs, and possible solutions.
The case method encourages discussion rather than simply giving students a single correct answer.

Cases are integrated into Thunderbird degree programs.
They are also used in executive education.
Cases help students practice judgment, analysis, communication, and decision-making in situations that resemble real organizational challenges.

The Case Series has been ranked among the top 10 in the United States and top 20 worldwide for global reach and impact of case writing.
Thunderbird faculty have earned case-writing prizes and recognition for case teaching.
Thunderbird authors have also appeared in Case Centre bestselling-author and bestselling-case categories.

“Hola-Kola: The Capital Budgeting Decision” is one of Thunderbird’s prize-winning cases.
It was co-authored by Professor Lena Booth, Thunderbird’s Deputy Dean of the Thunderbird Academic Enterprise and Professor of Finance.
The case is highlighted in the Case Series display on Floor 3 of the Global Headquarters.

Thunderbird maintains resources to support faculty and others interested in case development.
The Case Series Resource Hub includes case-writing guidance and links to resources from case-related organizations.